Glazer-Kennedy Northern Virginia Insider's Circle Information

Library Categories:

• Mastermind
• Mindset
• Glazer-Kennedy Style Marketing
• GKIC Northern Virginia Member Meetings
• Local Mastermind Group GKIC-IBA
• General

Mastermind:

• Glazer-Kennedy Insider's Circle Northern Virginia, Mastermind   
  Ben Glass and Tom Foster won the Northern Virginia chapter of Glazer Kennedy Insider's Circle. The "top performers" of that group participate in a mastermind with Ben and Tom.
• Glazer Kennedy Insiders Circle Northern Virginia Chapter Mastermind Information. [PDF]   

View All

Mindset:

• Effective Time Management -- Separating Entrepreneurs from All the Rest--Ben Glass   
  The end of the year is a great time for personal assessment. Many great entrepreneurs use this time of year to not only plan next year's journey but to make an honest appraisal of the last 12 months of our lives. As I look forward to 2010 I see a calendar that is almost overflowing as it is.
• Ben Glass talks about the choices that we have   
  A video of Ben discussing the poor economy and the choices small business owners can make to fight it
• Big Mistakes Most Northern Virginia Businesses Make With Marketing   
  Marketing your small business here in Northern Virginia can be expensive and seemingly unrewarding. The competition (yes, even in a recession) is huge. Moreover, there are all sorts of "marketing vultures" out to take your money. Most don't know a thing about good marketing.
• Don't Let Them Guilt You Into Being Average   
  First, remember that America is still the land of limitless opportunity. Inc. Magazine recently profiled 16 entrepreneurs who were (1) developing new products and services, (2) hiring people and (3) raising money. What? Thriving in a down economy? Well, guess what? They are all college students!
• Thriving in Times of Crisis   
  Hans Beck was a millionaire. Over 2 billion of these Playmobil toy figures have been sold. Do you know when they first became a viable product? During a severe economic crisis. In the early 1970’s there was a global oil crisis. Since toys are made of plastic and plastic comes from oil, the crisis threatened the toy industry. While Hans Beck could have, I imagine, simply read the headlines of the day and given up, he didn’t allow the media or the government to control the outcome of his life.

View All

Glazer-Kennedy Style Marketing:

• January 2011 Glazer Kennedy Insider's Circle Northern Virginia Chapter Newsletter [PDF]   
  January 2011 Glazer Kennedy Insider's Circle Northern Virginia Chapter Newsletter
• The Power of a Well-Selected Market in Northern Virginia   
  My mentor Dan Kennedy once taught me that mediocre marketing sent to a well-selected group of consumers will take you much further than great marketing sent to a sloppily selected group of consumers. The creative process can take you only so far.
• What do we get from marketing gurus? [PDF]   
  Bill Glazer and Ben Glass will be presenting a terrific free evening for Northern Virginia entrepreneurs on Wednesday, September 30.
• Virginia Small Business Owners, Make Yourself the Obvious Choice   
  Make Yourself the Obvious Choice
  Most ads just ‘shout’ at prospects. Here’s how to ensure that yours ads don’t get lost in all the noise.Ben Glass, Fairfax, Virginia
• "Objections" to implementing a complex marketing system   
  Here are the objections I hear about implementing and using a complex, multi-step, multi-media marketing system:
  
  (1) Its too slow. If I don’t contact the prospect right away they will go to another company.
  
  (2) My clients/customers don’t want to read.
  
  (3) Even though I’d like to do only large transaction business with customers I need to do the little jobs for the chance to get the big job later on.
  
  (4) The little jobs don’t take up that much time and they pay the rent.
  
  (5) You do all that for each client/customer? That must be expensive.
• Ben Glass's Legal Marketing National Seminar June 2009   
• You Don't Need to Be Everything To Everyone   
  Many small businesses get "greedy" with their marketing. They try to cover to wide a path. In doing so, they burn money and other resources.
• Finding the Right Message isn't enough if its going to the Wrong Prospect.   
  So often business owner some up with a pretty good message using good media, then they mess it up by hitting the wrong targets.
  
  Dan Kennedy warns against hitting targets "that don't matter." He says that "Smart resource allocation can transform a business or sales career almost overnight.After all, you have a finite number of dollars and hours. You must use them wisely."

View All

GKIC Northern Virginia Member Meetings:

• An Evening With Dan Kennedy   
  Dan Kennedy will be speaking in Reston, Virginia in Friday, April 8, 2011. This event is free and will be open to all Northern Virginia small business owners and entrepreneurs. However, you must register and you must be holding a valid ticket for entry. You can get a ticket by filing out the form at this page.
• It's Really Tempting to Blow Off this Meeting   
• "We Invite All Virginia Entrepreneurs to an Evening With Marketing Gurus Ben Glass and Bill Glazer"   
  You're not going to want to miss this NEW and TIMELY talk titled: RECESSION ESCAPE PLAN.... How To Make The Recession Irrelevant. Thrive In The Recession... And Beyond

View All

Local Mastermind Group GKIC-IBA:

• Information about the Glazer-Kennedy Northern Virginia Chapter Mastermind Group [PDF]   
  Glazer-Kenney Insiders Circle Northern Virginia Chapter Mastermind Group

View All

General:

• GKIC-Nova 2011 catalog [PDF]   
• Finding a Marketing Advantage in Northern Virginia for Your Business   
  Just having a great product does not mean that you are going to have a swarm of customers. You need to find an advantage in Northern Virginia. Find yourself a "starving crowd." This is a group of people who have a great interest in your product. They must be hungry what you have to offer. Find the demand for your product.
• A Newsletter Should Be One Of Your Most Valuable Business Development Tools   
  Don’t have a newsletter? You are basically ignoring a huge marketing opportunity. Read this article to learn the significance of the paper newsletter and why every Virginia small business owner needs to have one.
• 4 Powerful Lessons That Can Be Learned From An Entrepreneur Who Appears to "Get It"   
  Behind every successful business, there is story in which you can learn from. Read this article to learn how Jason Fried, one of the owners of 37Signals has succeeded in business. Also, visit this site to find out where the successful Northern Virginia business owners are gathering.
• Finding True Success in Your Life Requires a PLAN   
  You might have dreams and aspirations for your life, but if you don’t have a plan to accomplish these goals, it is not going to be easy. Read this article to learn what it means to have a plan, which is taken from a whitepaper by John Spence.
• You Have the Power to Change YOUR World   
  There are steps you can take to change YOUR world. Read this article to learn more about the lessons taught by Warren MacDonald.
• When You Meet Money On Its Path, It Means You're Walking In The Right Direction   
  Read this article by Dan Kennedy, which discusses place strategy and a whole lot more. If you are an entrepreneur, you won't want to miss this article.
• Pressure-Prosperity Link   
  In the past couple years, most business owners have had to battle an unfriendly economy, and must now adjust to an evolving "New Economy." Read this article by Dan S. Kennedy to learn more. Check out our website to find out about the Glazer-Kennedy Northern Virginia Insider's Circle.
• What To Expect, As We Transition From Recession to New Economy   
  You should be prudent about money. You can't afford to be fearful about money. Read this article by Dan S. Kennedy to learn more. Check out our website to find out about the Glazer-Kennedy Northern Virginia Insider's Circle.
• Think 'Process' And 'Relationship' Not 'Sales Incident'   
  A lot of business owners, marketers, and sales professionals who start promising valuable relationships with prospects and with customers or clients never follow up to develop them and sustain them. Read this article by Dan S. Kennedy to learn more. Check out our website to find out about the Glazer-Kennedy Northern Virginia Insider's Circle.
• How To Liberate Your Wealth Magnetism   
  In the biggest sense, you have to understand that whatever the state of economic affairs in the world, it has nothing to do with how much wealth you accumulate. Your wealth is addition for you but subtraction for no one. Read this article by Dan S. Kennedy to learn more. Check out our website to find out about the Glazer-Kennedy Northern Virginia Insider's Circle.
• Learn and Execute Advanced Marketing Techniques!   
  Northern Virginia Chapter of Glazer-Kennedy Insider's Circle presents this informative session on advanced marketing techniques. See examples of successful marketing campaigns, discuss how and why they're successful, create your own marketing plan, and interact with other great local business owners!
• Foster Web Marketing   
  Tom Foster's company, Foster Web Marketing, has helped a number of businesses become successful through creative web marketing methods. Find out more about Foster Web Marketing.
• Most Business Owners Choose Advertising Media Without Having any Plan in Place   
  A business owner has a ton of choices when it comes to which media to run their next ad in. Often, simply because of the number of choices available, they think about going into a new media. For example, they may try coupon advertising, Google Adwords, a billboard or a local specialty magazine.
• Glazer Kennedy Northern Virginia Chapter leader Ben Glass on America's Premier Experts   
  Glazer Kennedy Northern Virginia Chapter leader Ben Glass on America's Premier Experts
• Mastermind members gather to shoot video for their businesses   
  Members of the Northern Virginia Chapter of Glazer-Kennedy Insider's Circle Gather to Shoot promo video for their businesses
• Win by Making Your Marketing Complex   
  Business owners sometimes visit me at my office to pick my brain about marketing. Typically, I’ll bring them in and show them all of the things I do to get a client. I’ll take out a blank sheet of paper and draw the flow chart of all the things that occur to get a client to raise their hand and say “I’m interested” and then all of the things that happen to them once they do. I’ll show them the steps I force clients to take before they can meet with me.

View All