Glazer-Kennedy Northern Virginia Insider's Circle Information

Library Categories:

• Mastermind
• Mindset
• Glazer-Kennedy Style Marketing
• GKIC Northern Virginia Member Meetings
• Local Mastermind Group GKIC-IBA
• General

Mastermind:

• Glazer Kennedy Insiders Circle Northern Virginia Chapter Mastermind Information. [PDF]   
• Glazer-Kennedy Insider's Circle Northern Virginia, Mastermind   
  Description: Ben Glass and Tom Foster won the Northern Virginia chapter of Glazer Kennedy Insider's Circle. The "top performers" of that group participate in a mastermind with Ben and Tom.

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Mindset:

• Effective Time Management -- Separating Entrepreneurs from All the Rest--Ben Glass   
  Description: The end of the year is a great time for personal assessment. Many great entrepreneurs use this time of year to not only plan next year's journey but to make an honest appraisal of the last 12 months of our lives. As I look forward to 2010 I see a calendar that is almost overflowing as it is.
• Ben Glass talks about the choices that we have   
  Description: A video of Ben discussing the poor economy and the choices small business owners can make to fight it
• Big Mistakes Most Northern Virginia Businesses Make With Marketing   
  Description: Marketing your small business here in Northern Virginia can be expensive and seemingly unrewarding. The competition (yes, even in a recession) is huge. Moreover, there are all sorts of "marketing vultures" out to take your money. Most don't know a thing about good marketing.
• Thriving in Times of Crisis   
  Description: Hans Beck was a millionaire. Over 2 billion of these Playmobil toy figures have been sold. Do you know when they first became a viable product? During a severe economic crisis. In the early 1970’s there was a global oil crisis. Since toys are made of plastic and plastic comes from oil, the crisis threatened the toy industry. While Hans Beck could have, I imagine, simply read the headlines of the day and given up, he didn’t allow the media or the government to control the outcome of his life.
• Don't Let Them Guilt You Into Being Average   
  Description: First, remember that America is still the land of limitless opportunity. Inc. Magazine recently profiled 16 entrepreneurs who were (1) developing new products and services, (2) hiring people and (3) raising money. What? Thriving in a down economy? Well, guess what? They are all college students!

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Glazer-Kennedy Style Marketing:

• What do we get from marketing gurus? [PDF]   
  Description: Bill Glazer and Ben Glass will be presenting a terrific free evening for Northern Virginia entrepreneurs on Wednesday, September 30.
• Virginia Small Business Owners, Make Yourself the Obvious Choice   
  Description: Make Yourself the Obvious Choice
  Most ads just ‘shout’ at prospects. Here’s how to ensure that yours ads don’t get lost in all the noise.Ben Glass, Fairfax, Virginia
• "Objections" to implementing a complex marketing system   
  Description: Here are the objections I hear about implementing and using a complex, multi-step, multi-media marketing system:
  
  (1) Its too slow. If I don’t contact the prospect right away they will go to another company.
  
  (2) My clients/customers don’t want to read.
  
  (3) Even though I’d like to do only large transaction business with customers I need to do the little jobs for the chance to get the big job later on.
  
  (4) The little jobs don’t take up that much time and they pay the rent.
  
  (5) You do all that for each client/customer? That must be expensive.
•   
  Description: One small business owner is a real estate agent and is calling it quits while another is having their best year ever in 2008. One retailer is closing her doors, while another retailer in the same industry is growing like gangbusters. Over and over again, I see a bunch of entrepreneurs struggling while others are thriving. So what's up with that? How can you thrive is this so-called "down economy."
• Ben Glass's Legal Marketing National Seminar June 2009   

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GKIC Northern Virginia Member Meetings:

• It's Really Tempting to Blow Off this Meeting   
• "We Invite All Virginia Entrepreneurs to an Evening With Marketing Gurus Ben Glass and Bill Glazer"   
  Description: You're not going to want to miss this NEW and TIMELY talk titled: RECESSION ESCAPE PLAN.... How To Make The Recession Irrelevant. Thrive In The Recession... And Beyond

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Local Mastermind Group GKIC-IBA:

• Information about the Glazer-Kennedy Northern Virginia Chapter Mastermind Group [PDF]   
  Description: Glazer-Kenney Insiders Circle Northern Virginia Chapter Mastermind Group

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General:

• A Newsletter Should Be One Of Your Most Valuable Business Development Tools   
  Description: Don’t have a newsletter? You are basically ignoring a huge marketing opportunity. Read this article to learn the significance of the paper newsletter and why every Virginia small business owner needs to have one.
• 4 Powerful Lessons That Can Be Learned From An Entrepreneur Who Appears to "Get It"   
  Description: Behind every successful business, there is story in which you can learn from. Read this article to learn how Jason Fried, one of the owners of 37Signals has succeeded in business. Also, visit this site to find out where the successful Northern Virginia business owners are gathering.
• Finding True Success in Your Life Requires a PLAN   
  Description: You might have dreams and aspirations for your life, but if you don’t have a plan to accomplish these goals, it is not going to be easy. Read this article to learn what it means to have a plan, which is taken from a whitepaper by John Spence.
• You Have the Power to Change YOUR World   
  Description: There are steps you can take to change YOUR world. Read this article to learn more about the lessons taught by Warren MacDonald.
• How To Liberate Your Wealth Magnetism   
  Description: In the biggest sense, you have to understand that whatever the state of economic affairs in the world, it has nothing to do with how much wealth you accumulate. Your wealth is addition for you but subtraction for no one. Read this article by Dan S. Kennedy to learn more. Check out our website to find out about the Glazer-Kennedy Northern Virginia Insider's Circle.

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