Finding a Marketing Advantage in Northern Virginia for Your Business

If you're trying to compete in today's market, you should listen to my mentor Dan Kennedy. He knows a thing or two about successful marketing.

Dan, using the groundwork of Gary Halbert, preaches the value of finding your "starving crowd."

What Dan is saying is that you need to find the consumers that have an itch for what you are offering. This itch could be due to a market in chaos, a market where people are suffering, or a group of people who have a wildly passionate interest level. It is then your opportunity to provide the needed service or product.

Dan uses the example of food trucks to illustrate the point. Food trucks sell subpar, overpriced food. However, wherever they go, they are met with interested customers who flock to the truck. How do they do it? They move their truck to where the "starving crowd" is at the time.

Identify the crowd for your market in Northern Virginia and build the right offer for them. Of course, the right offer will only take you so far if you don't reach out to these people as well. Do your homework.

Find your starving market. Create the right offer. Market that offer to your now well-identified audience. Scratch the itch of your potential consumers.