SKEPTICAL?...
5 Simple Reasons Why We Are Doing This

It Works
We want to help others market themselves more effectively
Dan Kennedy is a genius and the world must know
America needs this
We hate "thumb-suckers"

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Dan Klaus, the Millionaire Mentor to Successful Business, discusses his recent experience at a NOVA GKIC Chapter meeting

Matt Cockerham of RE/MAX 100 Real Estate on NOVA GKIC!

Ben Glass has proven himself a smart, savvy, adept practitioner of Glazer Kennedy style marketing and business improvement strategies - in his own practice, in assisting others in his field, and as inspiration and mentor to many of our Members in a broad variety of other businesses.

Folks in the Northern Virginia area with access to Ben through the local GKIC Chapter Meetings, Kennedy Study Groups and Mastermind programs led by Ben will find a wealth of opportunity and direction for growing, expanding, and if need be, reinventing and better marketing and promoting their businesses.

Dan Kennedy

When I first met Ben Glass I was very frustrated with my printing and graphic design business. I had no vision or direction.

Ben invited me to his office and explained what he has learned from Glazer-Kennedy style marketing and how it has worked for him and tribe. He actually gave me some of Dan’s books to read.

Wow. It changed my whole way of thinking. Since then, instead of closing down we moved our printing shop to a better location and now I’m hiring people!

Kia A. Arian
Zine Graphics

You Don't Need to Be Everything To Everyone

Many small businesses get "greedy" with their marketing. They try to cover to wide a path. In doing so, they burn money and other resources.

Dan Kennedy says its better to be a big fish in a small pond than to try to "brand" yourself too widely.

Dan is famous for saying:

When I ask somebody about their market and they say "Omaha", I know they're in trouble. Even "all the high income homeowners in Omaha" - too big. The very best favor most marketers can do for themselves is to narrow, narrow, narrow their focus.

Here are some criteria Dan says to consider:

Size itself--is it a market wort investing in?

Ability to reach the market affordably--what do they read/look at?

Ability to reach the market efficiently

A known responsive market--is anyone else selling to that market?

A market with a reason to be responsive NOW--what's in the news--what are the pain points?

Affinity with the market--are you one of them or can you team up with one of them?

Understanding of the market (Empathy)

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HOW IT WORKS!

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Execute what you learn.

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Information about the Glazer-Kennedy Northern Virginia Chapter Mastermind Group

SKEPTICAL?...5 Simple Reasons Why We Are Doing This